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CASES

We sell directly what we build for you.

Four cases with four different roles: an own brand with own risk, a go-to-market mandate for a new guiding brand, a classic client mandate, and a pure Shopify project.

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01Bob's Flies Bob's Flies
Founding Story · Own Brand · Fly Fishing

Bob's Flies

A student pitch, the Kickbox module, and the first Swiss fly-fishing advent calendar have evolved into an established brand over seven years. Courses for beginners and advanced, their own shop, a Vision Flyfishing partnership, and a seasonal pop-up store in Bergün. Nicolas' only own company and Helda's testing ground.

  • Autumn 2019Spin-off from the Kickbox study module
  • CHF 200 advertising budgetFirst orders
  • Seven years laterEstablished vendor, Bergün pop-up
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02flyfishing-guide-service.ch Flyfishing Guide Service
Go-To-Market Mandate · Guiding Brand

flyfishing-guide-service.ch

A new brand for guided fly-fishing tours in Switzerland. FGS has mandated Helda to handle the entire go-to-market: positioning, Shopify with a booking system, SEO and content, advertising, and attribution.

  • Bookable onlineAnytime, even on Sundays
  • Shorter response timeFrom days to minutes
  • Four areasOne mandate instead of four service providers
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03PHabseiling LLC PHabseiling LLC
Classic Mandate · Height Access

PHabseiling LLC

Training and certifications for rope access. A B2B business with a complex offering that previously relied almost exclusively on personal contacts. A classic client mandate in a sector where we lack in-house expertise.

  • Online course registrationInstead of a phone list
  • Threefold shareDirect registrations in 12 months
  • Predictable utilizationCourses filled earlier
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04Tonewood Switzerland Tonewood Switzerland
Pure Shopify project · Tonewood

Tonewood Switzerland

A classic website with PDF catalogs and a manual ordering process via email, phone, or factory visit in Latsch. We transformed it into a high-converting B2C shop, opening up a previously untapped market alongside the existing B2B business.

  • 1.5 orders per dayB2C shop (annual average)
  • 350+ new B2C customersNever had contact with Tonewood before
  • Unique items onlineUnique items directly in the shop
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Sample

What these four have in common.

The four cases are of different sizes, ages, and in different markets. The underlying pattern is the same.

  • Firstly: There has always been demand; it was just difficult to reach. No one had to invent a new need. It was about finding people who were already looking and making the next step easy for them.
  • Secondly: The biggest lever was never reach, but rather the subsequent journey. A page that shows price, process, and availability sells more than double the traffic compared to a page that asks people to call.
  • Thirdly: Attribution first. In all cases, measurement came before investment. Without it, no one could have said which channel contributed what, and with a commission model, that is non-negotiable.
  • Fourthly: It took longer than planned. In each of the four cases. This is detailed on the individual pages, including the things that didn't work.