Insights
What we learn, we share.
Notes from current mandates and our own shop. Not a content calendar, but what's currently on our minds.
Insights
Attribution in SMEs: What Really Matters
There is no such thing as perfect attribution. But there is a usable standard: First-Click over 30 days, clean UTMs, and the courage to calculate against yourself if in doubt. Attribution is impossible, yet necessary No attribution model is true....
How an industrial climbing company fills its training calendar — without spending nights at the computer. At a glance Key figure Value Client PHabseiling GmbH, Switzerland Industry Industrial climbing, rope access, occupational safety Owner Pascal Harlaut Helda Solutions involvement since ...
Why we no longer charge a retainer
A retainer rewards presence. After three months, no one checks if more was sold. Here's how we changed that and what it costs us. The Problem with Retainers Retainers are convenient. For us and for clients. You agree on a...
Skin in the Game, honestly calculated
Performance-based compensation sounds good until you do the math. At what margins and order values does commission work, and when does it make both sides unhappy. Commission is not a universal solution Performance-based compensation is a strong argument. For the...
From Guiding Calendar to Booking System
A guide standing by the water during peak season doesn't reply to emails. Why this is not a service error but a structural flaw. The Problem: The Guide is Unreachable During peak season (for fly fishing: May to September), a...
Why Most SME Websites Don't Sell
They are not ugly, nor are they slow. They lack the next step. Three patterns found on almost every business website. It's not about the design Every week, we see websites of craft businesses, specialist retailers, and service providers in...
PHabseiling, how height access feels online
Selling a complex B2B offering online doesn't mean simplifying it. It means anticipating the right questions. What PHabseiling sells PHabseiling offers rope access services. This includes facade maintenance, cleaning of industrial facilities, rock cutting, and rescue systems. It also includes...
Bob's Flies: What We Learned From Our Own Shop
Inventory, returns, advertising budgets that don't pay off. What having your own shop teaches you about consulting, and what consulting doesn't teach you about shops. Why we have our own shop Bob’s Flies is my fly fishing business. It sells...
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Trial quarter instead of annual contract
After three months, you know whether the collaboration is working. Why we have firmly integrated this exit point, even though it might cost us mandates. The annual contract is convenient, but wrong Traditionally, consulting mandates run for twelve months. This...